Fleur de Lys Patisseries

Fleur de Lys was a specialist fresh cream and pastry manufacturer employing over 600 staff with a turnover of £14m when it was sold to a multi-national.

Over a period of 9 years, Kyri Kyriacou played a major role in the management of this company. He undertook roles as Transport Manager, Purchasing Director, Operations Director and Sales and Marketing Director.

As Operations Director he was responsible for all aspects of a satellite operation with a workforce of 65. The unit produced products for Birds Eye to their specific requirements. This was a highly successful part of Fleur de Lys' business.
As Sales and Marketing Director, Kyri dealt with key customer accounts such as Marks & Spencer, Tesco, Sainsbury's and Birds Eye. He expanded turnover, and profit, by increasing sales of Fleur de Lys branded products by introducing in-store sampling and promotions, as well as producing and implementing a marketing programme for the retail sector.

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