SeaChange Superyachts was a new venture launched by one of Intanglo’s clients. The concept was simple, a prestigious timeshare. Similar projects have been developed for supercars and corporate jets but never superyachts.
Kyri Kyriacou was appointed Director and commissioned to develop the idea from the drawing board to reality. He created the company and designed and implemented a corporate strategy for communications, sales and marketing.
The project was a unique concept. It was to be sold to the world’s wealthiest people and those that advise them. Under his leadership the company prospered, three major international yacht brokers joined the scheme and the project was sent to market with considerable success selling to royalty and multi-national businessmen.