SeaChange Superyachts

SeaChange Superyachts was a new venture launched by one of Intanglo’s clients. The concept was simple, a prestigious timeshare. Similar projects have been developed for supercars and corporate jets but never superyachts.

Kyri Kyriacou was appointed Director and commissioned to develop the idea from the drawing board to reality. He created the company and designed and implemented a corporate strategy for communications, sales and marketing.

The project was a unique concept. It was to be sold to the world’s wealthiest people and those that advise them. Under his leadership the company prospered, three major international yacht brokers joined the scheme and the project was sent to market with considerable success selling to royalty and multi-national businessmen.
The scheme can be outlined as: most owners of superyachts use them for a few weeks out of every year but still have all of the burdens and costs associated with full-time ownership. SeaChange offered an alternative style of ownership – one where you can own a partial share in a luxury superyacht and use it for those few weeks every year. The best part of the deal was that partial ownership was available for a fraction of the cost of investing in a new yacht.

The sales concept was this: There is only you and up to 34 of your guests on board, allowing you to entertain lavishly in surroundings of unprecedented comfort and complete privacy without any of the associated costs of fully owning and maintaining a yacht of this stature. As an owner you can board your yacht at any time during 10 months of the year both in the Mediterranean and the Caribbean seasons for up to four weeks according to a pre-agreed cruising schedule that includes all major yachting locations.

This occupancy entitlement included a guaranteed two weeks availability during any of the peak periods in both the Mediterranean and the Caribbean.

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